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Ad Management

Leave your search and display advertising to us, centered on Google Ads and Yahoo! JAPAN Ads. The same team handles everything from building the strategy to daily operations and monthly reviews.

Talk to Us About Ad Management

Talk to us about concerns like these

  • We're spending on ads, but inquiries aren't increasing
  • It's hard to tell from the agency's reports alone whether results are good or bad
  • It takes a long time to get answers to our questions
  • We want to raise the budget, but worry that results will drop if we do

What sets our ad management apart

01

Consistent ownership from strategy to operations

We learn about your goals and budget, then set the strategy: where to advertise and what to grow. The same team then carries that strategy through daily bidding and ad copy improvements.

We make decisions based not only on the numbers in the ad platform, but also on what happens after an inquiry (closed deals and profit), which we ask you about.

02

Sales and operations are not separated

At Symbe, sales and account management are not split between different people. The person you talk to knows your ads and marketing initiatives inside and out, and runs them directly.

03

Ask, and your account manager answers right away

Your questions and requests are answered on the spot by the account manager who understands the whole picture. We cut down on waiting and mix-ups from messages passed along, and put decisions into practice right away.

We stop ads that aren't working, and we never propose something just to raise your ad spend. If running ads in-house, another agency, or a different approach would suit you better, we will tell you so.

04

We pay for ads, too

As an advertiser, Symbe has itself paid hundreds of millions of yen in ad spend, and has launched and run more than 10 businesses. That is exactly why we care about where every yen goes.

We bring the sense we have built as the side paying for ads to the accounts we manage for our clients.

One account manager connects everything from strategy to operations

The person you talk to sets the strategy, then takes charge of daily operations and monthly reporting. Nothing gets lost between the point of contact and operations.

Strategy decisions and pre-launch checks are overseen by a team member who looks across all accounts. Decisions don't rest with one account manager alone; our members pool their knowledge and experience to find the answer.

How we work: your account manager connects strategy through reporting, backed by the teamClientAccount managerStrategyOperationsReportingReviewTeam

What you can leave to us

  • Account structure and initial setup
  • Bid and budget adjustments
  • Search term review and negative keywords
  • Ad copy improvement and testing
  • Conversion tracking setup and checks
  • Monthly reports and improvement proposals

*Support that involves landing page production or similar work is discussed separately. Banner production and platforms other than Google Ads and Yahoo! JAPAN Ads are quoted separately.

Platforms and areas we support

Search adsGoogle Ads (search, display)The core of our ad management
Search adsYahoo! JAPAN Ads (search, display)The core of our ad management
Display adsOther ad platformsPlease ask (quoted separately)
Tracking setup and checksConversion trackingSetup and checks are included in ad management
Banner and landing page productionBanner productionQuoted separately
Banner and landing page productionSupport involving landing page production or similar workDiscussed separately
Moving operations in-houseMoving operations in-houseWe take this on to the extent we can (please ask about pricing)
Vertical short-form video adsVertical short-form video adsHandled by our group company, ZVA Inc. (quoted separately)

We have broad experience running ads for websites, apps, and physical stores.

Pricing

We propose the plan that best fits your ad spend and the scope of work you leave to us. Feel free to contact us first.

What the fee includes, and what costs extra

The management fee depends on your ad spend and the scope of work. Ad spend (paid to Google and Yahoo! JAPAN) is charged separately from the management fee.

What the management fee includes, and what costs extraIncluded in feeDiscussed separately

Included in fee

  • Account structure and initial setup
  • Bid and budget adjustments
  • Search term review and negative keywords
  • Ad copy improvement and testing
  • Conversion tracking setup and checks
  • Monthly reports and improvement proposals

Discussed separately

  • Banner production
  • Platforms other than Google Ads and Yahoo! JAPAN Ads
  • Support involving landing page production or similar work

Feel free to ask, "How much can we do with this budget?"

Case study

Energy

Rebuilding the account structure: about twice the inquiries and about 54% lower cost per acquisition

What we did
We left the landing page as it was, and rethought and rebuilt the account structure. Without increasing ad spend, inquiries rose from 97 to 193 a month.
Numbers
Cost per inquiry: about ¥50,000 → about ¥23,000

Inquiries and cost per acquisition

About 54% lower

Inquiries (per month)Cost per acquisition

97
141
193
About ¥50,000About ¥23,000About ¥23,000
At the startOne month laterTwo months later

* This is one example of improved ad management for an energy-related business (at the start vs. two months later). Results vary by industry, and we do not promise the same outcome.

High-ticket online school

Adding customer acquisition from a different angle on top of the official ad account

Our work
We handled both the search ads in the official account and a separate acquisition initiative that approached customers from a different angle.
Results
Seminar participants rose from about 170 to about 1,300 a month, and the ad cost per participant fell by about 34%. Overall, we brought in about 1.6 times as many participants as the official ads alone.
Numbers
Ad cost per participant: about ¥26,000 → about ¥17,000

Seminar participants and cost per acquisition

About 34% lower

Seminar participants (per month)Cost per acquisition

about 170
about 470
about 1,300
About ¥26,000about ¥19,000About ¥17,000
At the startTwo months laterFour months later

Ad cost per seminar participant, comparing the start and four months later. The figure of about 1.6 times compares totals over a three-month period.

From consultation to launch

Mapping out the approach in a diagram
  1. 1

    Consultation (free)

    We learn about your current ads and goals

  2. 2

    Review of your current account

    With view access from you, we check how your ads are currently running.

  3. 3

    Strategy and plan proposal

  4. 4

    Launch

  5. 5

    Monthly review

    Monthly report and improvement proposals

Helpful things to have ready for your consultation

You can talk to us even if you don't have everything. Just tell us what you know.

Things that are helpful to have ready before a consultationMonthly ad spend
  • Your current ad accounts (view access or screenshots)
  • Approximate monthly ad spend
  • URL of the site or landing page you advertise
  • Your target numbers (such as ad cost per inquiry)
  • The share of inquiries that turn into deals, or profit per deal

Secopi | A second opinion on your ad management (service in Japanese)

Our specialists review your current Google Ads and Yahoo! JAPAN Ads accounts for free. This covers ads run by an agency as well as ads you run in-house.

We give you a report on ad spend that isn't leading to results and on points to improve, then walk you through the findings online. You can keep your contract with your current agency and use the review alone.

Review fee

¥0

Report

As fast as 5 business days

Your time

About 15 minutes

First, we review your current ads for free

The five steps from application to the walkthrough of resultsFrom 5 business days
  1. 1

    Apply for the free review through the form

  2. 2

    Share view access to your Google Ads and Yahoo! JAPAN Ads accounts (we can also do the review from screenshots of the ad platform)

  3. 3

    We check search terms, bidding, and tracking, and identify what to improve

  4. 4

    We deliver the report as a PDF (as fast as 5 business days)

  5. 5

    We walk you through the results online

*We deliver the report in as fast as 5 business days after you share view access. We're sorry, but we do not accept applications from advertisers with monthly ad spend under ¥100,000 or from other agencies in our industry.

*We will not contact your current agency.

See the Secopi service page

Hanenova | Online lead generation for local contractors (service in Japanese)

A monthly-fee online lead generation service exclusively for local contractors. You can leave both the production of a landing page built for your company and the management of your Google and Yahoo! JAPAN search ads to us.

Inquiries come directly through your own landing page, so you are less likely to end up in competing quotes the way you do on referral sites.

Examples of trades covered

  • Exterior painting
  • Roofing
  • Demolition
  • Remodeling
  • Water heaters
  • Plumbing
  • and more

Pricing

From ¥100,000 per month (excl. tax)
¥0 setup fee, ¥0 landing page production fee

*"From ¥100,000" is a limited-time launch price (regular price: from ¥150,000). Ad spend is separate and paid by the contractor.

See the Hanenova service page

FAQ

Which ad platforms do you support?

Mainly Google Ads and Yahoo! JAPAN Ads. Please ask us about other platforms as well.

Can we just consult you while staying with our current agency?

Yes. You can keep your contract with your current agency and use only the free ad account review from Secopi.

How often do you report?

Every month, we send a report with improvement proposals. Feel free to ask your account manager about anything along the way.

Who owns the ad account?

It depends on the terms of the contract. We will explain what applies to your situation during the consultation.

How much does it cost?

We propose the plan that best fits your ad spend and the scope of work you leave to us. For local contractors, we can also offer Hanenova (from ¥100,000 per month, excl. tax; service in Japanese).

Are results guaranteed?

We cannot promise results. Through the monthly report and your account manager's explanation, we tell you why the numbers moved and what we will work on next.

We'd like to run our ads in-house. Can we talk to you about that?

Yes. We help you move ads currently run by an agency to in-house operations, to the extent we can. Please ask us about pricing.

Can you also look at our landing pages and banners?

Banner production is quoted separately, and support involving landing page production or similar work is discussed separately. If you'd like to review them along with your ads, please let us know when you contact us.

Can we ask you for video ads too?

Vertical short-form video ads are handled by our group company, ZVA Inc., from planning and production through operations (quoted separately).

Is there a fee for a consultation?

Consultations are free. The free ad account review of your current ads (Secopi, service in Japanese) is also free, including the report and the online walkthrough.

First, tell us about your current ads and goals

Consultations are free. We are also happy to simply review the ads you are running now.

We reply within 2 business days.

Talk to Us About Ad Management

You are also welcome to contact our CEO directly

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