Financial service
Ad cost per inquiry
46% lower
~¥40,000 → ~¥21,000 (first 12 months after launch → the same 12 months two years later)
Reviewed delivery hours, devices and bids one by one
Inquiries3.3x
Supplement e-commerce
Ad cost per first purchase
~40% lower
~¥11,000 → ~¥6,600 (month before the review → two months later)
Narrowed the keywords and lowered bid targets step by step
After reviewWithin target for 5 months
Recruitment service
Monthly installs
3.9x
83 → 326 (month before the review → the next month)
Scaled back and stopped the placements with the highest cost per result
Per result63% lower
Smartphone apps
Monthly installs
3.3x
83 → 278 (first month → eight months later)
Stopped placements that were not converting and rebuilt around search ads
Ad spend60% lowerPer install88% lower
Recruitment service
Monthly conversions
6.7x
~2,700 → ~18,400 (average of the 7 months before → months 4–6)
Revised bidding and ran repeated landing page tests
Per result42% lower
Online entertainment service
Monthly conversions
~17x
494 → ~8,400 (first full month → five months later)
Started with search ads only, then added channels one at a time
Per result11% lower
Lifestyle app
Monthly conversions
2.7x
~8,000 → ~21,700 (month of the switch → the next month)
Switched bidding from conversion count to conversion value
Per resultAbout the same
AI app
Monthly conversions
3.1x
604 → 1,896 (month before adding → month added)
Refined search ads, then added Google's automated campaigns
Search, per result24% lower
Utility app
Daily installs (client's target: 111)
122/day
17 → 122 (daily average: first 9 days → next 28 days)
Beat the target in a test run; the client doubled the budget for the full launch
Per install78% lowerOn relaunchBudget doubled
Entertainment app
Consecutive months above 10,000 a month
55 months
5,000+ a month for 74 months in a row of which 10,000+ for 55 months in a row
Satisfied with the results, the client has trusted us for more than six years since launch
